As digital technologies continue to disrupt the competitive landscape, organizations are constantly innovating and implementing strategies to remain relevant, responsive, and profitable in changing market scenario. Marketers need to understand customers’ multiple touchpoints and design a comprehensive digital media strategy that can produce customer delight and help organizations achieve their objectives.

M.A in Digital & Creative Marketing Program is a comprehensive two-year postgraduate program, which aims to provide hands-on experience to prepare industry-ready digital marketing professionals. The program consists of dedicated digital media modules like Social Media Marketing, Search Engine Optimization, Online Advertising, Marketing Analytics, Content Marketing, Website Designing, Web-based Application Designing.

This unique program is designed to emphasize on providing Managerial skills, Marketing insights, and Hands-on Digital Media Marketing skills. Along with rich academic delivery, industry interactions the course provides professional digital media certification courses from the industry giants like Google, Facebook, Youtube or equivalent professional digital media certification courses.



  • Earn a Postgraduate degree in Digital media Marketing from India’s No.1  Private University Manipal Academy Of Higher Education (MAHE)   
  • Emphasis on developing managerial skills, marketing abilities and hands-on digital media marketing skills
  • 360-degree digital media marketing skills delivered through modules like  Social Media Marketing, Search Engine Optimization, Online Advertising, Marketing Analytics, Content Marketing, website designing and web-based application  designing
  • Earn 8 Professional Digital Marketing Certificates from Google,Facebook & Youtube
  • Hands-on industry-oriented training in Digital Media
  • Comprehensive marketing domain skills taught through Consumer Behaviour,Integrated  Marketing Communication, Strategic Marketing,Strategic Brand Management
  • Hands-on projects like Minor projects,  Industry internships and regular industry interactions
  • Study a semester abroad in any partner universities across the globe


Click here for the course structure Details on MA Digital & Creative Marketing

Eligibility and Admission Process


Pass with a UG degree from a recognized University with minimum of 50% marks in aggregate or equivalent

Admission Process:

General Catagory           NRI Catagory         


  • Apply Online 
  • Statement of Purpose (SOP) & Personal Interview (PI)
  • Merit list based on SOP, PI and marks of qualifying exam
  • Provisional Admission Notice to shortlisted candidates 
  • Admission Formalities 

Apply Here


  • Apply online
  • Submission of Eligibility documents*             
  • Admission Notice 
  • Fee Payment 
  • Issue of Provisional Admission    Order
  • Submission of final results 
  • Admission Order

Apply Here


2 years (4 semesters)

Key Dates & Deadlines


Mar 15 24

Mar ' 24

Last date to Apply


Tentative Course Commencement Date

Potential Job Profiles :

M.A. in Digital & Creative Marketing postgraduate degree would provide career opportunities in Digital Marketing domain as follows

Ø  SEO Analyst

Ø  Social Media Manager

Ø  Digital Media Marketing Manager

Ø  Affiliate Marketer

Ø  Web Developer

Ø  Web Application Developers

Ø  Web Designer

Ø  Search Engine Marketing (SEM) or Pay-per-click experts (PPC)

Ø  CRM Manager, Email Marketing Manager

Ø  E-Commerce Manager

Ø  Analytics Manager



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