Dr. Jinu K Varghese
Assistant Professor - Senior Scale
Manipal Institute of Communication
Qualification: PhD
CURRENT ACADEMIC ROLE & RESPONSIBILITIES
Assistant Professor (Senior Scale) at Manipal Institute of Communication
Collaborator for AI in Education at Oxford University (AIEOU)
SUBJECTS CURRENTLY TEACHING
| Subject | Semester / Year |
|---|---|
| AI Media Application | MA MC II |
| AI Tools for Content Creation | BA GDDM II |
ACADEMIC QUALIFICATIONS
| Degree | Specialisation | Institute | Year of passing |
|---|---|---|---|
| PhD in Communication | AI and Visual Communication | Manipal Institute of Communication, MAHE | 2026 |
| M.A | Media Engineering (Digital Media & Culture Content) | Catholic University of Korea (CUK) | 2013 |
| B.A. Multimedia | Film making, Photography, Graphic Design, Visual Communication | St Joseph College of Communication - Mahatma Gandhi University | 2011 |
| Diploma | Film Appreciation | Film and Television Institute, Pune - Film Archive | 2020 |
Experience
| Institution / Organisation | Designation | Role | Tenure |
|---|---|---|---|
| Manipal Institute of Communication, MAHE | Research Fellow / Lecturer | Research, Teaching, Conference Co-coordination | 2022–2026 |
| Manipal School of Architecture & Planning, MAHE | Subject Expert | Teaching Visual Design, Cinematic Design, Visual Thinking | 2023, 2025 |
| St Joseph College of Communication | Head of Department, Multimedia | Curriculum redesign, Faculty management, Board of Studies | 2016–2019 |
| St Joseph College of Communication | Assistant Professor | Teaching, Research supervision, Research Colloquium | 2014–2022 |
| Oxford University, UK (AIEOU) | Collaborator | Pedagogical tools for visual literacy with AI | 2024–Present |
| Korean Film Commission (Gyeonggi-do) | Project Lead | Cross-cultural filmmaking, DMZ Documentary Film Festival | 2012–2013 |
| Media Village, Kottayam, Kerala | Media Literacy Trainer | Workshops in Schools, Colleges, Institutions | 2014–2020 |
Digital Orientalism in Machine Vision: A Cross-Platform Analysis of AI-Generated Representations of Indian Culture
2024 AI-Generated Visual Media, Digital Orientalism, Visual Culture, Machine Vision Jinu K Varghese Padma Rani
A cross-platform analysis examining digital orientalism in machine vision and AI-generated representations of Indian culture (Scopus Q1 Publication)
From Prompt to Prejudice: Visual Evidence from AI Image Generation Platforms
2025 AI Visual Bias, Image Generation, Globalization, Digital Media Jinu K Varghese Padma Rani
Visual evidence study examining bias from prompt to output in AI image generation platforms (Scopus Publication)
Platform Vernaculars: How AI Image Generators Create New Forms of Visual Bias
2025 AI Ethics, Visual Bias, Platform Studies, AI Image Generation Jinu K Varghese Padma Rani
Conference proceedings exploring how AI image generators create new forms of visual bias – platform vernaculars (Scopus Conference Proceedings)
When Algorithms Create: A New Framework for Visual Literacy in the Age of AI
2025 AI-Generated Visual Media, Digital Orientalism, Visual Culture, Machine Vision Jinu K Varghese Padma Rani
Conference proceedings at Oxford University published in Oxford Research Archive
AREAS OF INTEREST, EXPERTISE AND RESEARCH
Area of Interest
AI-Generated Visual Media | Visual Communication | Film Studies | Critical Visual Literacy | Digital Ethnography | Mixed Methods Research | AI Ethics | Cultural Studies | Photography
Area of Expertise
AI Media Application, AI Content Creation, AI Workflows | Screenplay Writing & Film Direction | Ad Film Making | Digital Content Creation | Mixed Methods Research | R Studio | Photography | Curriculum Design & Development
Area of Research
Visuality of AI-Generated Images | Digital Orientalism in Machine Vision | Visual Bias in AI Image Generation | AI Ethics & Society | Visual Literacy in the Age of AI | Platform Vernaculars & AI Systems
Professional Affiliations & Contributions
AIEOU (AI in Education at Oxford University) – Collaborator (2024–Present)
International Communication Association (ICA), India Chapter – Conference Co-coordinator (2022–2025), Social Media Manager
IAMCR (International Association for Media and Communication Research) – Member/Presenter
AAAI/ACM Conference on AI, Ethics, and Society – Presenter & Student Program Awardee (2025)
Ad-hoc Peer Reviewer: Human Machine Communication Journal; FIIB Business Review (Sage); Global Media Journal (Indian Edition) (2022–2025)
Board of Director for Media Studies, Mahatma Gandhi University, Kottayam (2016–2019)