🌟 Unlocking Consumer Behavior through Self-Concept 🌟

🌟 Unlocking Consumer Behavior through Self-Concept 🌟

How do perspectives on self-concept shape consumer behavior? Join us as Dr. Anupama Ambika, Area Chair - Marketing at the Institute of Management Technology (IMT), Dubai, shares her invaluable insights on this intriguing topic with our Multimedia and Communication students at MAHE Bengaluru!
Date: 2nd September 2024

Dr. Anupama Ambika’s session will delve into how self-concept influences purchasing decisions and brand relationships, offering a deeper understanding of consumer psychology.

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