The Semester I students of M.A. (MMC) attended a masterclass on brand building and advertising facilitated by Mr.Maitreya Jagalur, a prominent copywriter at Publicist (formerly known as Saatchi & Saatchi). The session involved a thorough introduction on how copywriting works, and what generally is expected out of a copywriter. Mr.Maitreya also introduced the students to the art of copywriting.

A brainstorming session was followed by the students coming up with two advertising campaigns, one for a business-to-customer client base and the other being for a business-to-business client. The resource person took up each campaign individually with each student and offered his expertise on how the campaigns could be improvised. The session concluded with Maitreya assigning the students an assignment on further developing the campaigns in a weeks’ time.