Dr. Amrith Nachappa N
Assistant Professor -Senior scal
Dr. Amrith Nachappa N is an accomplished academician and researcher with over six years of teaching experience in higher education. She holds a Ph.D. from Sikkim University, complemented by an MBA, Post Graduate Diploma in Business Administration (PGDBA), Master of Commerce (M.Com.), and Bachelor of Commerce (B.Com.), reflecting a strong academic foundation and multidisciplinary expertise in business and management. Her academic specialization encompasses International Business, Marketing, and Human Resource Management, with extensive experience in teaching undergraduate and postgraduate programmes. Driven by academic excellence and innovation she has also contributed significantly to institutional development through roles in international collaborations, Exam coordination, placements, and accreditation initiatives. Her research interests include sustainable marketing, consumer behaviour, digital transformation, and emerging business practices. She has published in UGC-listed and Scopus-indexed journals, authored academic textbooks, and has an accepted Springer publication, demonstrating her commitment to impactful research and scholarly excellence.
Manipal Law School (MLS) Bengaluru
Qualification: M.com-IB, PGDBA, MBA, PhD
CURRENT ACADEMIC ROLE & RESPONSIBILITIES
Assistant Professor -Senior scale
AREAS OF INTEREST, EXPERTISE AND RESEARCH
Area of Interest
International Business and Global Markets, Entrepreneurship and Innovation, Consumer Behaviour, Advertising, Media, and Integrated Marketing Communications
Area of Expertise
Retail, Brand, and Consumer Management, Strategic Management and Business Environment, Entrepreneurship and Innovation
Area of Research
Sustainable and Green Marketing, Business Education and Technology-Enabled Learning
Professional Affiliations & Contributions
National Institute of Personnel Management
- Scopus - Scholar9 ID |S9-072026-24702
- Orchid - https://orcid.org/0009-0006-1022-4309