Course Structure

#	Course Name	Credits	#	Course Name	Credits
Semester I			Semester II
1	Introduction to Media and Communication	04	1	Introduction to Visual Communication	04
2	Journalism: Principles, Process and Practice	04	2	Reporting, Editing and Design	04
3	Contemporary India: History and Politics	04	3	Media and Society	04
4	English for Communication - I	03	4	English for Communication - II	03
5	Media and Information Literacy	03	5	Additional Language Course I German/French/Spanish/Sanskrit	03
6	Indian Constitution	02	6	Environmental Humanities	02

#	Course Name	Credits	#	Course Name	Credits
Semester III			Semester IV
1	Media Laws and Ethics	04	1	Media Research	04
2	Introduction to Marketing Communication	04	2	Audio-Visual Production	04
3	Broadcast Media	04	3	Elective - I	04
4	Open Elective - I	03	4	Open Elective - II	03
5	Additional Language Course II German/French/Spanish/Sanskrit	03	5	Academic Writing	03
6	Photography	02

Semester IV	Elective - I
Specialisation	Courses
Multimedia Journalism	Specialized Reporting – I(Art, Entertainment and Lifestyle)
Marketing Communication	Brand and Advertising
Audio-Visual Production	Introduction to Theatre

#	Course Name	Credits	#	Course Name	Credits
Semester V			Semester VI
1	Media Economics, Business and Management	04	1	Communication for Development	04
2	Elective - II	04	2	Elective - V	04
3	Elective - III	04	3	Elective - VI	04
4	Elective - IV	04	4	Graphics and Animation	03
5	Event Management	03	5	SECC - Capstone Project*	06
6	Internship	02	6	Research Methodology**	06

* Only for those exiting with Degree after 6th Semester.
** Only for students who have opted for Honours.

Semester V				Semester VI
Specialisation	Elective - II	Elective - III	Elective - IV	Elective - V	Elective - VI
Multimedia Journalism	Specialized Reporting – II (Health, Environment and Education)	Data Journalism	Sports Journalism	Business Journalism	Political Journalism
Marketing Communication	Content and Content Marketing	Public Relations and Corporate Communication	Digital Media Marketing	Promotion and Retail	Media Planning
Audio-Visual Production	Production Management	Film Studies	Scriptwriting	Documentary Filmmaking	Fiction Filmmaking

Semester VII*
Specialisation Track A - Multimedia Communication	Specialisation Track B - Marketing Communication	Specialisation Track C - Film Studies
Media Psychology	Understanding Consumers	Realism and Documentaries
Development Theories and Practices	Basic Statistics for Marketing	Indian Cinema
Communication Theories	Advanced Digital Marketing	Hollywood: Studios, Genres, and Classics
Cultural Studies	Market Research & Data Analysis	Cinema of Asia and the Middle East
Policy and Communication	E-Commerce	Film Market: Trends and Distribution
Semester VIII*
Global Politics	Crisis Communication and Management	European Cinema
Gender Studies	Media and Entertainment Management	Film Making Practice
Alpha Numeral – A, B and C will be suffixed in the Course Code

* Four (04) credits each; a total of 20 credits

* Research Track only
** Academic Track

Last date to Apply

Manipal Academy of Higher Education not only caters to one’s academic needs, but also lays emphasis on all-round development of its students.

Apply Now

Manipal Academy of Higher Education not only caters to one’s academic needs, but also lays emphasis on all-round development of its students.

Apply Now

Manipal Academy of Higher Education not only caters to one’s academic needs, but also lays emphasis on all-round development of its students.

Manipal Academy of Higher Education not only caters to one’s academic needs, but also lays emphasis on all-round development of its students.