Manipal University > Institutions > Management > Media & Entertainment > Know the Institute > Programme Objectives
This 2 year MBA programme aims to provide a practical framework for planning, controlling and developing an integrated marketing strategy along with general management principles and practices.
It takes students through the basic framework underlying advertising and brand management, account planning and management, and then gears them towards applying this framework towards managing media enterprises profitably. In so doing, the programme also trains students towards understanding the context within which this industry operates (media environment, legal guidelines, intellectual property and global marketing and distribution). The students are also trained in appreciating Socio-Cultural factors, understanding market psychology and analysing market trends.