Dr Velagapudi Mani Krishna
Assistant Professor-Senior Scale
Dr. Velagapudi Mani Krishna is an accomplished academician and researcher with expertise in Business Analytics, AI &ML Applications in Business , Operations Research, and Digital Business. She is currently serving as Assistant Professor – Senior Scale at Manipal Academy of Higher Education (MAHE), Bengaluru, where she teaches postgraduate courses including Business Analytics in Finance, Financial Analytics, and FinTech Products. She holds a Ph.D. in Management, an MBA in Human Resource and Marketing, and a B.Tech. in Electronics and Communication Engineering. She is also UGC-NET qualified in Management. With over five years of teaching experience, she has previously served at REVA University, International Institute of Business Studies (IIBS), Bengaluru, and Amity University Bengaluru, where she contributed to curriculum development, academic administration, ERP implementation, examination management, and accreditation activities including NAAC and NBA. Dr. Mani Krishna has published 15 research papers in reputed Scopus, Web of Science, ABDC, and UGC CARE indexed journals and has a published patent, copyright, and an industry consultancy project. Her research interests include Business Analytics, Sustainable Operations, Digital Transformation, Artificial Intelligence in Business, FinTech, Consumer Behaviour, Supply Chain Management, and Digital Entrepreneurship. She is passionate about integrating data-driven decision-making, emerging technologies, and experiential learning into management education. Through teaching, research, consultancy, and academic leadership, she is committed to preparing future business professionals with analytical, technological, and ethical competencies required in today's rapidly evolving digital economy.
Department of Commerce-Bengaluru
Qualification: PhD ,NET , MBA , Btech
CURRENT ACADEMIC ROLE & RESPONSIBILITIES
Assistant Professor-(Senior Scale)
(Research and Teaching)
ACADEMIC QUALIFICATIONS
| Degree | Specialisation | Institute | Year of passing |
|---|---|---|---|
| PhD | Marketing | Mangalayatan University | 2025 |
| NET | Managament | UGC | 2020 |
| MBA | Marketing &HR | Bengaluru University | 2020 |
| Btech | ECE | JNTU-K | 2018 |
Experience
| Institution / Organisation | Designation | Role | Tenure |
|---|---|---|---|
| MAHE Bengaluru | Assistant Professor -Senior Scale | Teaching &Research | July 2026- Current |
| AMITY University Benagluru | Assistant Professor- Analytics | Teaching &Research | June 2024-July 2026 |
| International Institute of Business Studies -Bengaluru (B School) | Assistant Professor | Teaching &Research | Aug 2023-June 2024 |
| REVA University | Assistant Professor | Teaching &Research | Jan 2021-Aug 2023 |
Environmental and Innovational Dynamics for Sustainable Competitiveness in the Manufacturing Industry
2025-08-01 Sustainability & Operations Velaga SriSai, Velagapudi Manikrishna, Abdulkader Zairbani, Rahul R Kurup, Subramania Bala Jeshurun, Divya Shree V, Raksha R Deshbhag, Chetanraj DB
Social Entrepreneurship for Digital Governance Services: An Empirical Analysis of Government and Societal Supporting Factors
2025-03-01 Entrepreneurship Hiriyanna Gangadhara, Senthil Kumar Jaya Prakash, Velagapudi Manikrishna, Velaga SriSai
Does Waste Management Matter in the Medical Materials Business Performance?
2025-08-01 Sustainability & Operations Abdulkader Zairbani, Chetanraj Doddaullarthi Basavaraj, Velaga SriSai, Velagapudi Manikrishna, Senthil Kumar Jaya Prakash
Green Decisions: The Role of Environmental Strategies and Proactivity in India's Manufacturing Micro Enterprises
2024-05-01 Sustainability & Operations Chetanraj D. B., Senthil Kumar J. P., Velagapudi ManiKrishna, Velaga Sri Sai
Women's Contributions to Business Growth and Innovation in Startups
2025-02-01 Entrepreneurship Scopus Books Chapter
Insights on Generation-Z Consumer Behavior in E-Commerce: A Bibliometric Analysis
2024-11-01 Consumer Behaviour Velagapudi Mani Krishna, Rajeev Sharma
The Influence of Digital Connectivity on the Purchase Intention of Rural Consumers in the E-Commerce Segment
2024-12-01 Consumer Behaviour Velagapudi Mani Krishna, Rajeev Sharma
AREAS OF INTEREST, EXPERTISE AND RESEARCH
Area of Interest
Business Analytics &IT , Operations &Circular Supply Chain Management , Entrepreneurship Marketing-Consumer Behaviour
Area of Expertise
Business Analytics &IT , Operations &Circular Supply Chain Management , Entrepreneurship , Marketing-Consumer Behaviour
Area of Research
Operations & Sustainability , Entrepreneurship , Marketing-Consumer Behaviour