Mr. Shikhar Jaitley

Mr. Shikhar Jaitley is an academician and hospitality marketing professional with over 15 years of combined industry and teaching experience in the domains of marketing, consumer behaviour, services marketing, and brand management. Currently serving as Assistant Professor Senior Scale at the Welcomgroup Graduate School of Hotel Administration, Manipal Academy of Higher Education, Manipal. He is actively involved in teaching undergraduate and postgraduate courses, curriculum delivery, academic mentoring, and examination administration as Deputy Examination Head. His academic responsibilities include question paper review, result processing, examination coordination, and student grievance redressal.

Pursuing a Ph.D. in sustainable tourism and green consumer behaviour, his research focuses on millennials’ intention toward green hotels, sustainable hospitality, and consumer decision-making using quantitative research methods and Structural Equation Modeling (SEM). He has presented and published research papers at reputed international conferences and journals in the areas of sustainable tourism and hospitality marketing. Prior to academia, he held managerial sales and marketing positions with leading hospitality brands including Marriott International, IHG Hotels & Resorts, and The Park Hotels, bringing strong industry relevance and practical insights into his teaching and academic engagements.