
Current Academic Role & Responsibilities
Academic researcher and educator with 9 years of experience in management education, including 8 years at MAHE. Delivers courses across UG, PG, and online programs, including Marketing Analytics, International Business, Total Quality Management, Corporate Governance & Ethics, Research Tools & Techniques, Quality Control & Optimization, Social Media Marketing, and Data Analysis Tools and Techniques for Researchers. Faculty for MAHE Online Education (since May 2022) teaching Marketing Analytics, Service Marketing & CRM, and Quality Management in Logistics & Supply Chain. Has mentored 180+ student projects across UG and PG levels (SIPs, Honours Dissertations, Capstone and Seminar Projects).
Recognized PhD Guide supervising 5 doctoral scholars and serves as B.Com Program Coordinator. Maintains a strong publication record of 27 peer-reviewed Scopus-indexed articles (h-index 8; 381 citations), serves as Article Editor for SAGE Open and reviewer for 30+ international journals, and coordinates accreditation work (NAAC, ACCA). Research expertise spans marketing analytics, green marketing and sustainability, entrepreneurship, consumer behaviour, and PLS-SEM, with active engagement in curriculum design, program leadership, and industry-academia collaboration.
Experience
| Institution / Organisation | Designation | Tenure |
|---|---|---|
| Manipal School of Commerce and Economics (MSCE), MAHE, Manipal | Assistant Professor (Senior Scale) | July 2018 - Present |
| Easwari Engineering College (SRM Group), Chennai | Assistant Professor | July 2017 - June 2018 |
Subjects Currently Teaching
| Subject | Semester / Year |
|---|---|
| Marketing Analytics | 6th/3rd - 2nd/1st |
| International Business | 6th/3rd |
| Total Quality Management | 6th/3rd |
| Corporate Governance & Ethics | 6th/3rd |
| Research Tools & Techniques | 3rd/2nd |
| Quality Control & Optimization | 6th/3rd |
| Social Media Marketing | 3rd/2nd |
| Data Analysis Tools and Techniques for Researchers | 7th/4th |
| Systematic Review | 7th/4th |
Academic Qualifications
| Degree | Specialisation | Institute | yearOfPassing |
|---|---|---|---|
| Ph.D. | Management | Anna University, Chennai, Tamil Nadu | 2018 |
| M.B.A. | Human Resource & Marketing | Dr. Paul's College of Engineering, Anna University | 2011 |
| B.Tech | Information Technology | Rajiv Gandhi College of Engineering and Technology, Pondicherry University | 2008 |