
Current Academic Role & Responsibilities
With over 13 years of industry experience, I currently teach Marketing and allied subjects within the Communication domain to both undergraduate and postgraduate students. My teaching philosophy focuses on fostering critical thinking, analytical skills, and industry readiness, enabling students to build a strong conceptual foundation before entering the professional world. Through a blend of academic rigor and practical insights, I strive to create engaging learning experiences that bridge theory and practice. Beyond teaching, I lead the institute's Social Media initiatives, overseeing content strategy, audience engagement, and digital outreach.
Under my leadership, the institute has strengthened its online visibility and established new benchmarks in content performance, engagement, and community building across platforms, particularly Instagram. I also serve as the Head of the Sports Committee, where I am responsible for promoting a vibrant sporting culture on campus. This involves planning and executing sports-related activities, encouraging student participation, and creating opportunities that contribute to the holistic development of learners. As a member of the Admissions Team, I contribute to the institution's admissions strategy, working closely with university leadership and college management to strengthen outreach, positioning, and student recruitment efforts.
Additionally, I am an active member of the Placement Committee, where I conduct workshops and mentoring sessions focused on interview preparation, résumé building, personal branding, and professional readiness, helping students transition successfully into the workforce. My academic responsibilities also include guiding postgraduate students in their dissertation and thesis work, supporting them through the research process from conceptualization to completion. Furthermore, I am currently involved in the development of a new course in Sports Journalism, aimed at equipping students with contemporary knowledge and skills at the intersection of sports, media, and communication.
Subjects Currently Teaching
| Subject | Semester / Year |
|---|---|
| Digital Marketing | III/II |
| Principles of Marketing | I/I |
| Integrated Marketing Communication (IMC) | V/III |
| Media psychology | IV/II |
| Behavioral Science | II/I |
| Introduction to Digital Marketing | II/I |
Academic Qualifications
| Degree | Specialisation | Institute | yearOfPassing |
|---|---|---|---|
| PGPCM | Brand Management and Media Management | MICA | 2011 |
| B.Tech | Electrical and Electronics | College of Engineering Roorkee (COER) | 2008 |
| Specialization | Design Thinking | University of Virginia, Darden School of Business (Coursera) | |
| Certification | Google Analytics | Google Digital Academy | |
| Certification | SEO | Hubspot Academy | |
| Certification | Advertising Masters | Cannes Lions | |
| Certification | Growth Hacking Mentorship Program | Growth School | |
| Certification | Product Management Program | Growth School | |
| Certification | Marketing Analytics with Meta | Meta | |
| Certification | Behavioural Economics | Ogilvy | |
| Certification | Digital Transformation | Boston Consulting Group (BCG) | |
| Specialization | Digital Advertising Strategy | University of Colorado Boulder | |
| Certification | Design Thinking Program | QGLUE | |
| Certification | Mobile Marketing Master | VSkills | |
| Certification | Digital Marketing Master | VSkills |
Experience
| Institution / Organisation | Designation | Tenure |
|---|---|---|
| MIC, Manipal | Associate Professor | July 2024 - Till Date |
| Dream Sports Group (Fancode) | Director, Brand Marketing | 2022-2023 |
| Times Internet (Gaana.com) | Sr. Brand Manager | 2021-2022 |
| India Today Group (India Today and Aaj Tak) | Deputy General Manager (DGM) Marketing | 2019-2021 |
| National Geographic and Fox Life | Marketing Manager | 2017-2019 |
| Digital India (Ministry of Electronics & IT) | Mass Media Consultant | 2016-2017 |
| CNBC TV 18 | Sr. Account Group Head | 2015-2016 |
| The Economic Times (Bennett Coleman & Co.) | Deputy Brand Manager | 2011-2015 |