
Current Academic Role & Responsibilities
I am an innovative Visual Communication Scholar and Educator with 8 years of teaching experience and specialized doctoral research at the intersection of technology and visual culture. I hold deep expertise in AI-Generated Visual Media and ethics, backed by multiple Q1 Scopus-indexed publications and global recognition through the AIEOU (Oxford), IAMCR, ICA, and AIES conferences. I currently teach MA and BA courses in AI for Content Creation, AI Media Application, cultural studies, film studies, photography, digital ethnography, film making, film theory, aesthetics, and related subjects at Manipal Institute of Communication, MAHE. As a proven academic leader, I successfully managed a department as Head of Department (HOD), led curriculum redesign across BA & MA Multimedia, Cinema, and Television programmes, and managed a faculty of 25.
I am dedicated to fostering critical visual literacy and investigating the ethical and societal impact of Artificial Intelligence. I am also an active collaborator with Oxford University's AI in Education (AIEOU) initiative, developing pedagogical tools that enhance students' visual literacy with AI. My research has been presented at leading international conferences in Spain, the UK, Singapore, India, and Japan.
Subjects Currently Teaching
| Subject | Semester / Year |
|---|---|
| AI Media Application | II/I |
| AI Content Creation | III/II |
Academic Qualifications
| Degree | Specialisation | Institute | yearOfPassing |
|---|---|---|---|
| PhD in Communication | AI and Visual Communication – 'Visuality of AI-generated Images' | Manipal Institute of Communication, MAHE | 2026 |
| M.A. | Digital Media (Culture Content) | Catholic University of Korea (CUK), South Korea | 2013 |
| B.A Multimedia | Film Making, Photography, Graphic Design, Visual Communication, Animation | St Joseph College of Communication / Mahatma Gandhi University | 2011 |
| Diploma | Film Appreciation | Film and Television Institute, Pune / Film Archive | 2020 |
| Fellowship | Dr. TMA Pai Research Fellowship (PhD Fellowship) | Manipal Academy of Higher Education (MAHE) | |
| Fellowship | GEO Masters Scholarship | Government of South Korea & Catholic University of Korea | |
| Award / Grant | Student Program Award – Full Travel Grant | AAAI/ACM 8th Conference on AI, Ethics & Society, 2025, Madrid, Spain | |
| Award | Honorary Award – Korean Film Commission | Korean Film Commission & Ministry of Culture and Tourism, South Korea |
Experience
| Institution / Organisation | Designation | Tenure |
|---|---|---|
| Manipal Institute of Communication, MAHE | Assistant Professor (Sr Scale) | 2026 – Present |
| Oxford University, UK (AIEOU) | Collaborator – AI in Education | 2024 – Present |
| Manipal School of Architecture & Planning, MAHE | Subject Expert (Visual Design, Cinematic Design) | 2023, 2025 |
| St Joseph College of Communication | Assistant Professor | 2014 – 2022 |
| St Joseph College of Communication | Head of Department, Multimedia | 2016 – 2019 |
| Korean Film Commission (Gyeonggi-do) | Project Lead (KMS Venture) | 2012 – 2013 |
| Media Village, Kottayam, Kerala | Media Literacy Trainer | 2014 – 2020 |