Dr. Shilpa Gopal

Actively contributes to teaching and learning by handling core subjects such as Marketing Management, Consumer Behavior, and Research Methodology. The role involves designing course content, delivering lectures, developing case-based and experiential learning activities, and assessing student performance through continuous evaluation methods. Emphasis is placed on integrating theoretical concepts with real-world business applications to enhance student understanding and engagement. In the area of research, demonstrates a strong commitment to scholarly activities, with research publications in reputed journals such as Cogent and Taylor & Francis.

Also mentoring and guiding PhD scholars, providing support in research design, data analysis, and publication. The research focus aligns with contemporary marketing and consumer behavior themes, contributing to both academic knowledge and practical insights. Involves in institutional responsibilities as Program Co-Ordinator BBA , including academic coordination, curriculum development, and student mentoring activities. The role also involves contributing to departmental initiatives, supporting outreach and academic events, and ensuring smooth execution of academic processes in alignment with institutional standards.