Mrs. Chetana Balakrishna Maddodi

Prof. Chetana Balakrishna Maddodi serves as an Assistant Professor – Selection Grade in the marketing area at the Manipal School of Commerce and Economics. Her responsibilities include teaching, academic mentoring, curriculum support, and research in the field of marketing. She is involved in delivering courses such as marketing management, online advertising, consumer behaviour, and consumer affairs, enabling students to develop both theoretical understanding and practical insight into contemporary marketing practices.

Beyond classroom teaching, she contributes significantly to academic and research development in areas such as mobile advertising, meme marketing, and consumer psychology. She supports departmental initiatives, student-focused academic activities, and curriculum-related processes, thereby strengthening the overall academic environment.