
Program Eligibility
You must successfully complete a Bachelor's degree in any discipline from a recognized university with a minimum of 50% aggregate marks or equivalent.
One-of-a-kind Program in India: One of the very few postgraduate programs offered by an Indian university.
360-Degree Digital Marketing Modules: Learn AI for Marketers, Social Media Marketing, SEO, Online Advertising, Performance Marketing, Analytics, and Content Strategy.
Industry-Led Learning: 30% of modules are delivered by digital marketing professionals with active industry experience.
Global Exposure: Choose a semester abroad with partner universities across more than 100 international institutions.
Career-Driven Opportunities: Guaranteed placement and internship support with leading organisations.
Practical Workshops: Regular workshops on GenAI, SEO, content design, and digital strategy.

Lab Work
Access a 65-system lab equipped with SPSS, Python, R, and advanced analytics tools to gain practical insights into data-driven marketing.
Lab Work
Access a 65-system lab equipped with SPSS, Python, R, and advanced analytics tools to gain practical insights into data-driven marketing.
Program Details
Master core marketing principles and apply them effectively to digital platforms.
Develop advanced skills in SEO, content creation, analytics, performance marketing, and web development.
Enhance your ability to work in teams with strong communication, collaboration, and leadership skills.
Inculcate a professional attitude guided by ethical values, responsibility, and innovation.
Become research-oriented, entrepreneurial, and prepared for lifelong learning in global digital markets.
Our meaningful collaborations with industry leaders and global universities enhance your career opportunities and higher education pathways
Placements
















Admissions Path
Selection Criteria
Screening based on PI and Previous Academic Records
Note
Provisional Admission offered to shortlisted candidates
Curriculum and Fees
Foundation in marketing concepts with modules such as Consumer Behaviour, Integrated Marketing Communication, and Strategic Marketing, and gain applied digital skills through courses like AI for Marketers, SEO, Social Media Marketing, and Digital Asset Creation projects.
Program Duration
Total Program fees
General:
Total Program fees
NRI/Foreign:
Scholarships


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