MBA(MEDIA & ENTERTAINMENT): (Two years course)
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Subject Code & Nomenclature
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Semester I
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MAM 601: Principles of Communication and Behaviour
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MAM 603: Accounting for Managers
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MAM 605: Global Media & Entertainment
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MAM 607: Marketing Management
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MAM 609: Organisational Behaviour & Human Resource Management
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MAM 611: Computer Fundamentals
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Semester II
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MAM 602: Principles of Economics & Financial Management
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MAM 604: Projects Management
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MAM 606: Media and Business Communication
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MAM 608: Fundamentals of Advertising
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MAM 610: Statistics & Business Research Methods
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MAM 612: Media and Business laws
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Semester III
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MME 701: Strategic Media Planning
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MME 703: Media Entrepreneurship
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MME 705: Event Management
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MME 707: Ethics, Governance and Public Policy
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MME 709: Elective*
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MME 711: Dissertation
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Note
·Curriculum for IV semester will communicated by end of June, 2010.
·Course will include a Summer Internship Programme between the end of Semester II and beginning of Semester III.
·The curriculum is subject to revision.