Manipal > Institutions > Management > Advt & Communication > Courses > MBA Mktg, Advt & Comm > Curriculum


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Semester I

MAM 601: Principles of Communication and  Behaviour

MAM 603: Accounting for Managers

MAM 605: Global Media & Entertainment

MAM 607:  Marketing Management

MAM 609: Organisational Behaviour & Human Resource Management

MAM 611: Computer Fundamentals


Semester II

MAM 602: Principles of Economics & Financial Management

MAM 604:  Projects Management

MAM 606: Media and Business Communication

MAM 608: Fundamentals of Advertising

MAM 610: Statistics & Business Research Methods

MAM 612: Media and Business laws


Semester III

MAM 701: Strategic Media Planning

MAM 703: Corporate Communication & Public Relations

MAM 705: Advertising Strategy

MAM 707: Media Entrepreneurship

MAM 709: Integrated Marketing Communications

MAM 711: Dissertation


SEMESTER IV

MAM 702: Advertising Account Management

MAM 704: Media Planning & Buying

MAM 706: Strategic Brand Management

MAM 708: Event Management

MAM 710: Ethics, Governance and Public Policy

MAM798: Externship/Project