Manipal > Institutions > Management > Advt & Communication > Courses > MBA Mktg, Advt & Comm > Curriculum
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Semester I |
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MAM 601: Principles of Communication and Behaviour
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MAM 603: Accounting for Managers
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MAM 605: Global Media & Entertainment
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MAM 607: Marketing Management
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MAM 609: Organisational Behaviour & Human Resource Management
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MAM 611: Computer Fundamentals
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Semester II
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MAM 602: Principles of Economics & Financial Management
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MAM 604: Projects Management
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MAM 606: Media and Business Communication
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MAM 608: Fundamentals of Advertising
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MAM 610: Statistics & Business Research Methods
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MAM 612: Media and Business laws
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Semester III
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MAM 701: Strategic Media Planning
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MAM 703: Corporate Communication & Public Relations
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MAM 705: Advertising Strategy
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MAM 707: Media Entrepreneurship
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MAM 709: Integrated Marketing Communications
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MAM 711: Dissertation
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SEMESTER IV
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MAM 702: Advertising Account Management
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MAM 704: Media Planning & Buying
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MAM 706: Strategic Brand Management
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MAM 708: Event Management
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MAM 710: Ethics, Governance and Public Policy
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MAM798: Externship/Project
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