Book Chapters
§ Impact of sociolinguistics on integrated communication management
Enhancing Enterprise Competitiveness (Marketing, people, IT and Entrepreneurship), Allied Publishers,
2007
§ Risk communication: A case study of Mumbai deluge of 26 July 2005 with Dr. Bala Krishnamoorthy
Environmental Management (II edition) by Dr. Bala Krishnamoorthy, Prentice-Hall, New Delhi, 2007
Research articles
§ The working conditions of online journalists: A study of their background, work culture and satisfaction level – Karnatak University Journal of communication, Vol. 3, No. 2, March 2004
§ Impact of Online Newspapers on print media: The perspectives of Editors - Journal of Communication Studies, Bhopal, Vol. 3, No. 4, Oct- Dec 2004
§ Impact of Internet on Newspaper reading habits: A study of Internet users in Bangalore city - Journal of Communication Studies, Bhopal, Vol.6, No. 1, March- May 2007
§ Creativity and innovation in media business: A paradigm shift in newspaper marketing, Annamalai Journal of Management, Vol.2, No.1, Feb- 2008 (ISSN-0974-0406)
§ Corporatization of entertainment industry: Impact of marketing strategies on commercial success of movies, Annamalai Journal of Management, Special Issue, July, 2009 (ISSN-0974-0406)
§ Media Framing: An Evaluation of Australian and Indian Newspaper Coverage of the Haneef Issue, IMS Manthan – The Journal of Innovations, Vol.4, No.2, Dec 2009 (ISSN 0974-7141)