Research is a significant component in the course and curriculum of MIC. The institute has carried out a major project on developing Radio manuals funded by the FORD Foundation. MIC has also worked on a ‘Gender and Media’ project supported by the Asian Network of Women in Communication (ANWIC).

The institute also actively encourages teachers to publish and present research articles and participate in national and international conferences.

The dissertation which our postgraduate students work on is a serious research activity.

The Centre for Media and Marketing Communication Research (CMMCR) was established at the institute in 2008 to further communication research.

• Promote research partnerships between Manipal Institute of Communication and other communication departments in India and abroad.

• Establish a link between academia and the communication industry.
• Foster collaborative research activity with global partners.
• Engage in key research projects that promote a better understanding of the communication theory and practice.
• Promote research activities among faculty, postgraduate and undergraduate students.
• Promote scholarly activities such as faculty and student exchange programmes with other universities internationally.
• Promote the publication of research work and educational materials such as books and journals.
• Become a key media and marketing communication research centre in India
• The website www.cmmcr.org also hosts a database of scholars in the field of media and communication.

CORE AREA OF RESEARCH

The thrust areas of research have been various aspects of communication from radio, television, newspapers to cinema, new media and advertising.