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Duration: One-year PG Diploma in Corporate Communication spread across 2 semesters.
The course is designed to suit the industry requirements and has a potential to place students in the vibrant PR industry and the corporate communication departments of various other industries.
PG Diploma in Corporate Communication - Papers with credit units & marks are indicated below:
|
I SEMESTER (Minimum 15 Credits)
|
Credits
|
Marks
|
|
Code
|
Title
|
Theory
|
Internals
|
Total
|
|
CCM 100
|
Principles of Communication & Behaviour
|
3
|
50
|
50
|
100
|
|
CCM 101
|
Corporate Communication
|
3
|
50
|
50
|
100
|
|
CCM 102
|
Media Production Techniques
|
3
|
50
|
50
|
100
|
|
CCM 103
|
Advertising Principles and Practice
|
3
|
50
|
50
|
100
|
|
CCM 104
|
Business Research Methods
|
3
|
50
|
50
|
100
|
|
CCM 105
|
Management Theories and Practice
|
3
|
50
|
50
|
100
|
|
Four weeks compulsory internship
|
1
|
--
|
50
|
50
|
|
I SEMESTER (Minimum 15 Credits)
|
|
|
|
|
|
CCM 200
|
Web Design and Production
|
3
|
50
|
50
|
100
|
|
CCM 201
|
Organisational Communication and Behaviour
|
3
|
50
|
50
|
100
|
|
CCM 202
|
Strategic Media Planning
|
3
|
50
|
50
|
100
|
|
CCM 203
|
Event Planning and Management
|
3
|
50
|
50
|
100
|
|
CCM 204
|
Corporate Etiquette and soft skills
|
3
|
50
|
50
|
100
|
|
CCM 205
|
Project (Mandatory)
|
6
|
70
|
30
|
100
|
|
TOTAL
|
40
|
620
|
630
|
1250
|