In today’s world of competition every products wants to be known as brand. Changing economic trends have ensured that the process of a product becoming brand undergone renaissance. Earlier it used to be advertising, with coming of satellite channels and booming media market advertising alone couldn’t ensure the process for every product. This led to importance of marketing communications, which was more scientific understanding the consumer behavior and the market in more detailed and scientific manner. This was to understand the consumer of the product.

Hence combination of advertising and marketing communication known as integrated marketing communications came into existence and has grown leaps and bounds.

The MBA in Marketing, Advertising & Communications ensures that students are taught the process and business of handling Integrated Marketing Communication campaigns of companies and products.